How do you keep your LinkedIn network engaged,  so you can leverage it for your next job opportunity? Let’s look at a few network building activities and how they can be leveraged on LinkedIn.

Set the Settings Right

Before we get started on the tips section, it’s important to make sure your effort gets the results you want. First, go to your Privacy settings and select ‘YES” for ‘Sharing Profile Edits’ and ‘Notifying Connections When You’re in the News.’

Now your network will see your updates, news, and postings.

Profile and Pictures

Next step to managing your LinkedIn network is updating your profile. LinkedIn pictures should be headshot only, directly looking at the camera with a smiling and inviting look.

How current is your profile? Even if you think it’s current, still update it! Additionally, update it monthly. This is easy to do by adding new skills or adding a bullet on a new project you are involved with.

Each time you update your profile, whether it be your photo, adding a skill or changing your summary, your network gets updated (as long as you followed ‘Set the Settings Right’ instructions).

This is your network ‘awareness’ management. You are now staying top of mind in your networks’ news feed.

Advance Search for People

Use the advanced search function to identify companies you would like to work for. LinkedIn will provide you a list of all the people in your network that are associated with that company (past and present). Start connecting with them and be honest about your intention. A simple, quick statement, “I admire your work at XYZ company and would like to connect.” or “We share the same interest of Growing Atlanta’s tech community, let’s connect.”

Additionally, follow the company page and interact with their postings. You can start by liking posts and as you become more familiar with the company’s goals and mission you can begin adding comments so your name becomes familiar to them.

Groups

When you identify people at companies’ that are in roles to that could help you get a job, find out what groups they belong to and join those groups. Connected group members can direct message other group members. When you do connect, be genuine and get to know their involvement in the group and the group rules. Often, sales-type messaging is forbidden and you can become banned.

Moving Forward

LinkedIn is a valuable social channel for finding and connecting contacts that can help facilitate your next career move. Equally important is connecting with recruiters that specialize in the technology, IT or engineering job market.

At Open Systems, our technical recruiters can help with your next career move, our nationwide network can connect you with job opportunities that work best for you. Learn more today.

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In most cases, a candidate will do very little evaluation on a prospective employer beyond some moderate research to prepare for an interview. However, in limiting their research, a candidate may be preventing themselves from making fully informed career decisions. Instead, a candidate should view a prospective employer as they do any unknown entity, and conduct a well thought out evaluation before making any decisions.

Evaluation Steps for Candidates

Contact Your Network

Contacting first and second-degree connections can be an excellent way to find either current or former employees of a prospective employer. Utilizing this approach, a candidate can get first-hand information directly from people familiar with a potential employer.

Review the Company’s Website Carefully

The second place to go for information on a prospective employer is their website. However, when doing this research, go beyond the superficial. Don’t gloss over their site but take an in-depth look. Study the biographies of company officers, current, and past work projects, and company blogs. Gather information and take notes in preparation for your next step, more in-depth research.

Research their Clients and Subcontractors, along with their Top Competitors

With your research gathered from a prospective employer’s website, it’s time to add more sources. Head to sites like LinkedIn and Glassdoor to research company officers, clients, and subcontractors.

While looking at a prospective employer’s overall business, it’s essential to include top competitors. Evaluating competitors allows a candidate to better gauge the actual market of their potential employer. This information can help a candidate feel assured that they are making a sound decision.

Use Social Media

When researching a prospective employer, social media is an invaluable resource. In a social media search, look not only at an employer’s official accounts but also to platforms run by current and former employees (found via LinkedIn). When browsing the official accounts of a prospective employer, how do they interact with followers and what is the tone of their comments? Are they respectful, cold, or superficial? Concerning accounts run by current or former employees, zero in on reviews, complaints, and workplace concerns. However, keep in mind to not read too much into negative reviews by former employees since these can be biased and come from a place of resentment.

Contact a Professional Recruiter

The best way to get honest, in-depth information on a prospective employer is to contact a recruiter. A professional recruiter knows industry employers in their market. A recruiter can best gauge if a potential employer is a good match for a candidate and may even be able to connect a candidate with a current employee of a prospective employer.

Moving Forward

For candidates to make informed career decisions, it is essential that candidates research, review, and evaluate all prospective employers. By doing in-depth research, a candidate can begin a relationship with a potential employer with their eyes open. If a candidate still has questions regarding a prospective employer, it’s best to reach out to a professional recruiter. At Open Systems, we have the market knowledge and industry connections to help our candidates succeed in their job searches. Contact us today to learn more.

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The Top Job Search Strategies for Engineers 

Use Your Network

When starting your job search, your first step should be reaching out to your network. Contacting members of your professional network is a great way to get referrals and find out about unposted jobs. Using this approach, you already have a “foot in the door” with a prospective employer due to an existing relationship with one of their employees. Many engineering professionals find jobs through their professional and personal connections.

Attend Conferences

For an engineer, conferences can be a great way to gain knowledge and possibly find their next job. By attending conferences, engineers not only meet peers but also prospective employers. Many engineering companies either sponsor or attend industry conferences. Make sure that if you do meet contacts at conferences to always follow-up with them by either email or LinkedIn.

Use Social Media

Today, social media is a driving force in the business world. Many employers and recruiters are present on social media, whether they are sharing company news or posting job openings. Come up with a list of several employers and recruiters that you are aware of and follow them on social media. The moment you see a job posting that interests you, reach out and make contact. When making contact, make sure that you have some posts on your social media account that show your industry knowledge or background.

Join Professional Associations

Within the engineering industry, there are many professional organizations that are very active. They host monthly meetings, hold happy hours, and lectures. Not only do these events provide networking opportunities, but many organizations also provide members with access to a directory of members and supporting businesses. These directories can be a great way to start making contacts to fuel your job search.

Reach Out to a Professional Recruiter

For an engineer, a relationship with a professional recruiter can be a significant advantage in their job search. When looking for a recruiter, make sure that they specialize in engineering roles. By doing this, you are assured to get an expert in your market who has the right connections and knowledge to help you find the perfect job.

Moving Forward

For engineers about to embark on a job search, it’s best to have some simple strategies on hand to help ensure success. Strategies that range from reaching out to your network to attending conferences can aid in your search. For additional help, consult a professional recruiter. At Open Systems, we are experts in the placement of engineering professionals. We have the relationships and market knowledge to help our engineering candidates find success. Contact us today to learn more!

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